10 Ways to Promote your Jewellery Business Online

What makes a jewellery business stand out from the rest? One of the many important factors is the promotion of your product online. It’s crucial that your brand and values are consistent in whatever you do, whether that’s designing a website, creating new designs or advertising. Your business should stand out, so ensure that your logo, colour scheme and tone of voice is consistent at all times so customers know what to expect from you. Here at GemTAGS we are experienced in the barcoding sector and jewellery industry since 2006. GemTAGS offers a complete solution where you can design and print your own jewellery labels. Below, we have put together a list of top 10 tips to promote your jewellery business online.

Know Your Market & Products 

It’s important to know how your target market is when you are starting out. Any type of jewellery can convert sales online. Take the time to identify and define what type of jewellery you want to sell. This will make things clearer for your customer base, as well as save you time and energy in the long run. Here are the different types of jewellery you can sell:

Fine Jewellery 

Jewellery that incorporates high-quality metals and precious stones like diamonds and sapphires, executed with superior craftsmanship. It highlights the high quality of materials over unique craftsmanship. Expensive materials can be cost-prohibitive, but mean higher returns when you make a sale.

Handmade Jewellery

Handmade jewellery often shows not only the skill of the jeweller but their artistic style as well. Semi Precious stones and more unusual materials are used to create unique pieces. Customers are drawn to this one-of-a-kind quality. It allows them to purchase something that feels truly special, without having to splurge on fine jewellery.

Costume Jewellery

This type of jewellery is often fun, on-trend, mass-produced, and made from inexpensive materials. This makes it super affordable to consumers, but also means that you will have to sell a lot to turn a considerable profit.

Vintage Jewellery

Vintage and estate jewellery have become an increasingly popular option for e-commerce. Some folks just have a great eye and love scouring flea markets and estate sales. Vintage jewellery gives buyers the opportunity to buy something fairly unique, and something with history.

High Quality Product Images 

Anyone can take a picture with a phone or a camera but this doesn’t always end in high quality product images. You need high quality photos to capture the details of your jewellery, especially when photographing diamonds, gems and other precious stones. Photos that clearly show the quality and beauty of your jewellery will make your jewellery store marketing much more effective because prospects will instantly be able to see the quality. Remember that your photos can be used everywhere for the promotion of your product from a website to social media. 

Here are some tips for jewellery marketing photography:

• Arrange for a bright lighting
• Get a simple monochromatic background
• Focus on the details of the product (gems, tiny diamonds)
• Get several shots (so you have choices)
• Opt for the highest resolution setting (which will enhance detail)

Social Media Campaign 

When marketing your online jewellery it is important to utilize social media platforms that are focused on visual assets. Facebook and Instagram are both brilliant platforms for your jewellery business because they are so visual. Use photos, text and video to push your products in front of people. Ensure that if you have a website that you are linking back to your social platforms and keep your profile image (ideally your logo) the same across all platforms so people can recognise your brand more easily when browsing on different sites.

Other platforms to consider are Twitter, Pinterest, YouTube and Linked In. We highly recommend creating a social media content plan for your social media platforms. General rules of this would be to keep it consistent and relevant to your target audience. Mix up the type of post from selling products to interacting with the community you will need to build up. Post daily and use appropriate hashtags so people can find your business easily. The key point is to keep it simple and be social. 

Blogging 

Since you have a jewellery business you will be very passionate about jewellery and a great way to share that passion is to create a blog. This is great for the promotion of your business and great to connect to other like minded individuals and business owners out there. With each blog post, you can share this on your social media platforms and bring people to your website and get your website found in Google too. This is your chance to share your news and knowledge with others, whether it’s jewellery making tips or sharing your week at the workbench.

Your Website

Having your own website can be a huge advantage and allow you to set it out how you want. There are many DIY platforms out there that you can use to create your website, such as WordPress, Shopify or Wix. Or you have the option of approaching a web design company to make one for you if you want a professional service. Make sure it’s easy to navigate and that the language you use is optimized to sell your product. This is when the amazing/professional photos come in handy, customers will be drawn to beautiful pictures and the more the better. 

If you have an Etsy page, ensure this is clear on your website homepage and when it comes to product descriptions, ensure they are clear, detailed and use persuasive language to draw your customer in!

Giveaways 

A giveaway on social media or your website is a great way to get your business noticed and have some fun! Select your prize and get your customers engaged – whether it’s offering them a gift voucher or finished piece of jewellery to win! Don’t forget that when you run a giveaway on Facebook, you must agree to Facebook’s terms and conditions.

Resources

• Facebook terms and conditions
• Rafflecopter – a website which allows you to embed a contest form onto your website. 

SEO Advertising 

When you know that your website is in a good place, you should think about optimizing your page or work on your SEO. This means tweaking your website so search engines understand what your site is about, and rank it higher. Editing certain aspects of your website so search engines understand what your site is about, and rank it higher.

If your site isn’t optimized for searches, you’re definitely missing out on potential traffic which means you’re giving up sales to your competitors. We would recommend a digital marketing agency who will truly be able to supply you with the best results. 

PPC (Pay Per Click) Advertising

PPC advertising is an excellent jewellery store promotion idea. Unlike traditional advertising, with PPC you can really target who, where, and when your ads are shown. PPC gives you control over an advertising campaign that isn’t available in print media. PPC ads are shown above organic search engine results, and you only pay for clicks—not impressions. By using these ads, you’ll be able to gauge the success of various aspects of your campaign thanks to the data you’re able to collect and analyze.

Influencer Marketing 

Driving traffic to your site or social media platforms at the start can be difficult. The use of social media influences can be beneficial to help give your business a little boost. We recommend doing your research on using the right influencer that suits your brand. A simple email or DM can be very useful sometimes. If you start with less established influencers, you might be able to compensate them by giving them free products. However, most reputable and profitable influencers require some form of financial compensation.

Email Marketing

This jewellery marketing idea requires collecting email addresses. We recommend that you don’t purchase an email list, just don’t do it. Instead, have a newsletter sign-up sheet in the jewellery shop and on your website. Explain to people what they will receive, this approach may take a little longer but it’s good practice to build your list on a solid foundation. You can include special offers, sales, related topics (like clothing or accessories that match certain jewellery), fun features like a “jewel of the month,” customer photos, and so on. Don’t be afraid to experiment and have fun with this idea for how to market your jewellery business online!

GemTAGS

We hope that you found our guide interesting and useful. GemTAGS are an award winning company who are quality assured and a partner you can trust. Our sales, production and technical teams have vast knowledge and experience in all aspects of label printing and barcoding systems. GemTAGS can cater for you at every step of the process from getting the right label materials and adhesives, designing your labels, all the way through to label production. If you have any questions about our products then, please contact us on 01773749237 or fill in a contact form.